Working with their internal sales team, each package contained a fully playable game board with custom illustrations and typography. Inside the box were several sets of collateral pieces, including an introduction to the Asset Lifecycle Manager product, and two detailed whitepapers. Also included was a branded USB stick containing the full collateral in PDF format, along with links to several online resources and micro sites.
Credits and Props: First concept character illustrations by Will Frohn. Final Characters illustrated and refined by Ben Mullins. Game board and box designed by Ben Mullins, with creative support and art direction from me. It was really a fun project to work on with an amazing team.